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Mind Identity
The soul of the brand: its foundation, positioning, purpose, and clear direction.
Building brands through strategy, design, and people engagement.
Our north star is to create brands that people love, that make a difference, and that stick around.
Exploreour work
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Who we are
Great brands don’t happen by chance.
DMID is a Southeast Asian brand consultancy based in Jakarta. With more than 30 years of experience, we combine strategic thinking, creative design, and meaningful people engagement to build brands that are authentic, relevant, and inspiring.
We believe a brand is more than a logo. It is a living system of mind, behaviour, and visual identity — built to create connection and drive business performance.
Discover our approachOur methodology
From a clear mind to a brand people remember.
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Behaviour Identity
Turning brand thinking into practice by engaging internal teams and communities.
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Visual Identity
A distinctive visual language that keeps the brand memorable across every touchpoint.
What we do
From logo to legacy.
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Brand Audit
Uncover what is working, what is not, and where the brand can grow.
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Strategic Thinking
Turn insight into a clear, actionable brand strategy for the future.
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Creative Design
Bring strategy to life with a distinctive and meaningful visual identity.
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Relevance Implementation
Keep the brand consistent, relevant, and alive across every touchpoint.
Selected work
Brands built to make an impact.
Delivered hundreds of successful projects alongside our clients.
Our wider family
We are a proud unit of WIR Group.
WIR
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