RRI
Revitalizing a Nation's Voice
RRI, a cornerstone of Indonesian broadcasting, sought to reestablish its dominance in the media landscape. The challenge was to rejuvenate a legacy brand while addressing internal and external obstacles that hindered its growth and relevance.
Bridging the Gap
A misalignment between RRI’s potential and its current performance was evident. Internally, resource constraints hampered the organization’s ability to adapt to the evolving media landscape. Externally, RRI was perceived as outdated and irrelevant to the lifestyles of modern audiences.
Renewing an Indonesian Institution
Through a comprehensive brand audit and strategic analysis, we identified critical areas for transformation. Our approach encompassed a holistic revitalization, including a refined brand strategy, enhanced internal capabilities, and a compelling visual identity. By redefining RRI’s brand essence and creating a modern, engaging visual identity, we positioned RRI to reconnect with its audience and thrive in the competitive media market.
Diversity for Unity Visual Element
RRI’s brand is more than a name; it’s a visual story told through carefully selected elements. Our DMID team’s creation, Ragam Corak, is the heart of this narrative.
These adaptable graphic modules are not merely designs; they are the embodiment of Indonesia, infused with a spirit that sets RRI apart. By providing a framework for endless creative exploration, Ragam Corak ensures our brand remains contemporary, relevant, and unforgettable.
