We believe great brands don’t happen by chance

We are Southeast Asia’s leading brand consultancy firm. Based in Jakarta with over 30 years of experience, we are passionate about building great brands that make a lasting, positive impact.

Our unique blend of strategic thinking and creative design empowers us to develop brands that not only resonate with people but also drive business performance.

We understand that every brand is unique, with its own distinct story to tell. Our approach is tailored to each client, ensuring that the brand we create is authentic, relevant, and inspiring. By delving deep into consumer insights, market trends, and business objectives, we develop comprehensive brand strategies that lay the foundation for long-term success.

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Turning brands into something people love and connect with

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Redefining what it means to build a brand beyond a logo

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Guided by the ethos of “people-first”

Our Methodology

To us, a brand is akin to a person, with its own unique mind, behavior, and visual identity. We dig deep to understand each brand and its business goals to develop a holistic brand strategy

Mind Identity

The soul of the brand serves as a platform, providing a strong foundation and clear direction for how it should present and communicate itself.

Behaviour Identity

Integrating the brand’s mind identity into practice by engaging with internal teams, helping them understand how to bring it to life

Visual Identity

The visual language system is the set of design elements that ensures a brand is consistently and distinctly represented across all touchpoints, making it memorable

The Man Behind the Vision

Daniel Surya is the mover and shaker of Asia’s branding and creative technology industry. He is the co-founder and CEO of WIR Group, a new breed of creative and innovative technology group of companies which combines branding approach with highly-interactive patented technologies. WIR Group has rapidly evolved under his leadership, from a startup into an emerging tech powerhouse serving more than 20 countries globally. With offices in Jakarta, Singapore, Silicon Valley, Barcelona & Malta, WIR Business units are focusing on two business pillars, they are, branding & technology.

Daniel Surya | Co-Founder
Our Team

We’re a team of creative thinkers and doers, passionate about bringing ideas to life