Diamond
Unifying a Legacy to Elevate the Customers' Life
Diamond, a FMCG titan, sought a cohesive brand identity to strengthen its market position and drive future growth. The goal was to create a unified corporate brand that encompassed both manufacturing and distribution arms, while remaining relevant and competitive in today’s dynamic market.
Finding the Common Thread
Reconciling two distinct business entities under one powerful brand umbrella. Rejuvenating a 40-year-old brand to appeal to modern consumers without compromising its heritage. Establishing a clear and compelling brand positioning to resonate with both B2B and B2C audiences.
Building a Strong Master Brand
DMID architected a comprehensive brand strategy that unified Diamond Cold Storage and Sukanda Djaya under the Diamond Group banner. By crafting a shared brand vision and core values, we created a strong foundation for future growth. A new brand identity, including a distinctive brand mark and visual system, was developed to reflect Diamond’s renewed purpose. To amplify the brand’s message, we established a clear brand architecture and communication guidelines.
