TVRI
A New Era of TVRI, Reborn for the Nation
TVRI, a longstanding Indonesian broadcaster, sought to revitalize its brand and reclaim its position as a leading media outlet. The objective was to transform TVRI into a compelling and relevant brand for the younger generation while preserving its core values of providing reliable information to the nation.
Navigating Shifts in Media Trends
Reinvigorating a legacy brand to compete in the modern media landscape. Overcoming internal challenges such as outdated corporate culture and a need for team restructuring. Implementing a comprehensive brand transformation that extends beyond visual identity to encompass a cultural shift.
Stepping Into a New Era
DMID embarked on a holistic brand development process that included a deep cultural transformation. The brand’s visual identity was redesigned to reflect its renewed energy and appeal to a younger audience. A robust brand architecture and guidelines were established to ensure consistent brand expression. Furthermore, by engaging with TVRI employees across Indonesia, we fostered a shared vision and instilled a new sense of purpose.
Indonesia's Spirit in Every Frame: TVRI's Fresh Look
TVRI’s visual identity is a testament to the innovative work of our DMID team. Their creation, a dynamic set of graphic modules, serves as the cornerstone of our brand expression. These versatile elements not only encapsulate the rich tapestry of Indonesian culture but also provide an adaptable framework for evolving brand narratives. Through this strategic approach, we ensure TVRI maintains a distinctive and memorable presence in the competitive media landscape.
