MIND ID
A Synergy to Explore
Establish a super holding enterprise for Indonesia’s mining sector, designed to oversee five state-owned mining companies, ensuring their operations align with the nation’s interests and deliver tangible benefits to the Indonesian people.
Establishing Common Ground
Defining the role of this new identity and its relationship with each established business unit will enable a more harmonious communication strategy. This approach preserves existing operations while fostering a unified corporate culture that embodies the spirit of building Indonesia.
One Unifying Identity
DMID developed a clear brand strategy tailored to business objectives, articulating the brand’s noble purpose in a way that resonates with its audience. We also developed a compelling visual identity for the new brand, along with a clear brand architecture strategy. This positions Mind ID as a strong endorser, visually represented across all member companies within the holding.
Forging a Visual Identity for Mining
In the dynamic mining industry, a strong visual identity is essential. MIND ID’s brand is built on a foundation of versatile graphic modules, expertly crafted by our DMID team. These elements not only capture the spirit of the industry but also provide a strategic advantage, allowing us to adapt to evolving market conditions while maintaining a consistent brand image.
