Setir Kanan
Unlocking Your Mobility Dreams
Setir Kanan, previously ACC Trade, aims to revolutionize the pre-owned car market in Indonesia. By offering high-quality, affordable, and reliable used cars, Setir Kanan seeks to make car ownership accessible to a wider audience, particularly the productive millennial segment.
Standing Out in a Saturated Market
The pre-owned car market is highly competitive, with many players offering similar products and services. To differentiate itself, Setir Kanan needs to establish a strong brand identity that resonates with its target audience and effectively communicates its unique value proposition.
Communicating With Precision
By positioning Setir Kanan as a trusted and accessible brand that offers high-quality, affordable used cars, we will effectively target the value-conscious, productive millennial segment. Our strategy focuses on emphasizing affordability, reliability, and convenience while empowering customers to achieve their mobility goals. A strong visual identity, coupled with a clear value proposition, will differentiate Setir Kanan in the market and foster trust among consumers.
