Moji
Ignite the Passion of a Generation
O’Channel sought to reposition itself as a more youth-oriented and sports-focused channel, capitalizing on the growing trend of digital consumption and the shift away from traditional television. The goal was to create a brand that resonated with younger audiences and established Moji as the go-to destination for sports and entertainment.
Thriving in The Era of Digital Transformation
The television landscape is rapidly evolving, with younger audiences increasingly turning to digital platforms for content. O’Channel needed to differentiate itself from competitors and create a compelling brand identity to attract and retain a younger demographic.
A Channel for The New Generation
By emphasizing sports, entertainment, and a robust digital presence, Moji set out to become the go-to platform for millennials and Gen Z. To accomplish this, we crafted a brand strategy that positioned Moji as a vibrant source of energy, excitement, and inspiration for its youthful viewers. The new brand identity featured bold colors, dynamic typography, and captivating visuals, all designed to reflect the spirit of the target audience.
