Rumah Zakat, a leading philanthropy foundation dedicated to aid, charity, and social welfare through people empowerment programs, needed a comprehensive brand overhaul to stay relevant and consistent in today’s fast-changing environment.
The switch from Rumah Zakat to RZ unintentionally created a disconnect, weakening brand consistency and eroding the foundation of recognition built over years. With increasing competition and fading awareness, it was clear that RZ needed a fresh strategy and more innovative programs. Additionally, restructuring the brand architecture for its subsidiaries was necessary to restore and enhance the brand’s overall strength.
We conducted a comprehensive brand audit, examining both internal and external factors to uncover the strengths, weaknesses, and opportunities for RZ. This analysis led to the development of a new brand strategy aimed at optimizing the brand’s performance and value. Additionally, we rejuvenated the brandmark and realigned RZ’s business lines with a refreshed brand architecture strategy, aiming to strengthen and better position the corporate brand in the market.