Myanmar Tourism Federation
Redefining a Destination
The Myanmar Tourism Federation (MTF) aimed to position Myanmar as a must-visit destination, rich in culture, history, and natural beauty. Our mission was to challenge outdated perceptions and invite travelers to discover the real Myanmar.
Tackling Pre-Existing Perceptions
Myanmar had a low profile internationally, with outdated perceptions holding it back. We needed to create a strong brand identity and tourism strategy that would would change minds and draw global attention to Myanmar’s unique charm.
Making a Global Statement
A bold new strategy was crafted to bring Myanmar’s essence to the forefront. The brandmark, inspired by the elegant Myanmar script and the nation’s identity as the Golden Land, captures the country’s rich heritage. Featuring an endless white thread across all branded materials, the design symbolizes the infinite adventures and discoveries awaiting visitors in Myanmar.
