BJTI Port
World Class Port Operator, The Pulse of Indonesia's Commerce
PT Berlian Jasa Terminal Indonesia (BJTI), a key player in port operations and a part of Indonesia’s largest port authority, PT Pelabuhan Indonesia III (Persero), was gearing up for expansion and needed a fresh identity. The objective was to establish a strong new identity to solidify its role as a leading port operator.
Mapping The Path for Future Growth
BJTI needed to define a clear market position with a refreshed visual identity and cohesive brand system. Additionally, this new identity had to capture the company’s role in advancing Indonesia’s economy and support a structured approach to its growth.
Establishing a Strong Market Position
A comprehensive brand strategy was developed to position BJTI Port as “The Pulse of the Nation’s Life.” The new brand identity reflects efficiency and reliability, underscoring BJTI’s crucial role in supporting the nation’s economic progress. The updated visual elements convey BJTI’s commitment to service and sustainability. A well-structured brand architecture was also created to support the company’s growth and expansion plans.
