Jkind
Driving Innovation on Protection
PT. JKI, a leading distributor of automotive films and accessories, sought to elevate its corporate brand awareness and strengthen its position in the industry. The goal was to build trust with distributors and consumers alike, positioning JKI as a reliable and innovative partner.
The Critical Role of Communication
While JKI’s product brands, such as Llumar, were well-known, the corporate brand itself lacked recognition. Additionally, the company faced challenges in effectively communicating its value proposition to a broader audience. Consumers, increasingly influenced by digital channels, demanded more information about both product and corporate brands before making purchasing decisions.
Gaining Clarity on Brand Identity
By refining the brand identity and messaging, we aimed to position JKI as a trusted authority in automotive protection andelevate JKI’s status, expand its customer base, and drive long-term growth. With new corporate brand name, JKIND, encapsulated the company’s commitment to innovation, dependability, and customer satisfaction. A new visual identity was crafted to embody the refreshed image as a modern and dynamic organization dedicated to delivering exceptional value to its customers.
