Prima Freshmart
Elevating the Specialty Store Experience
Prima Freshmart is redefining the shopping experience with their specialty store concept, offering high-quality fresh and frozen poultry products. The goal is to elevate the modern market and inspire customers to discover creative, healthy ways to prepare their dishes.
Understanding Modern Consumer Habits
As shopping habits evolve and misconceptions about frozen food spread, modern markets face unique challenges in promoting their brands and products, particularly in customer engagement.
Shaping Brand Experiences
To address this, DMID developed the Specialty Store concept to highlight Prima Freshmart’s expertise in poultry. We partnered with the client to design a clear customer journey and in-store experience, providing education on transforming frozen food into delicious, healthy dishes for the family. This creates a relevant and convenient one-stop shopping solution.
