Astra International
Strength in Cohesion
Brand Strategy | Brand Visual Identity
We aimed to develop a clear communication strategy that would redefine Astra’s image—not just as an automotive industry leader, but as a diverse corporation with multiple business pillars.
One roof, diverse perspectives
Given Astra’s size and the distinct voices of its various business units, a well-structured brand architecture was essential for maintaining consistent communication and managing the portfolio effectively.
Creating a solid organization foundation
To achieve this, a cohesive brand architecture strategy was crafted to unify the messaging across all Astra brands. This was complemented by the introduction of a new brand expression that embodies Astra’s core values and its dedication to enhancing the quality of life for all Indonesians.
