As the front pillar of Makassar’s development in Indonesia, KALLA has been disrupting Indonesian economic and industry dynamics through strong integrity in business, innovative spirit and focus on sustainable welfare.

To strengthen the positioning in the industry as a group of companies with many lines of expertise, DM ID assists KALLA to manage its wide brand portfolios and highlight the expertise through a brand architecture system, maintaining its core value in integrity, sustainability and professionalism, while infusing a new energy through a solid visual system and brand new logo.

KALLA now appears in its 66th anniversary as the progressive spirit that enhances Indonesian welfare by becoming the hub of innovation in Eastern Indonesia.